Clearly identifying and understanding your institution’s goals and objectives is step one. Recognizing the needs and interests of the potential audience is step two. Combining these elements with a thorough knowledge of natural history and environmental sciences produces thought-provoking recreational and learning activities that your visitors will repeatedly enjoy.

What encourages a visitor to select one exhibit over another? Why do didactic elements draw curious visitors for one museum, but do not arouse interest elsewhere? Why does one person remain an occasional visitor while another becomes an enthusiastic patron? Chase Studio designers believe the answers are in the perfect combination of the master plan and exhibit design.

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